"According to Bloomberg's Mark Gurman, that may not be the case. Gurman suggests that the upcoming MacBook could instead carry an Ultra moniker and sit above the M5 Pro and M5 Max MacBooks. While Gurman is unsure whether Apple will adopt the Ultra branding or stick with the traditional Pro name, the upcoming laptop is expected to come with a higher price tag."
"According to the analyst, the new OLED touchscreen MacBooks could see prices rise by as much as 20%. Gurman adds that Apple is planning to expand its lineup with options across different price points. The company recently introduced the more affordable MacBook Neo with a starting price of $599, and a similar tiered strategy could extend to its higher-end MacBook offerings as well."
Apple is preparing to release new MacBook Pro models featuring OLED touchscreen displays and M6-series processors in the fourth quarter of 2026. These devices may introduce an Ultra branding tier positioned above the existing M5 Pro and M5 Max models, rather than replacing them. The new OLED MacBooks are expected to command significantly higher prices, with potential increases of up to 20% compared to current offerings. Apple is simultaneously pursuing a tiered pricing strategy across its MacBook lineup, ranging from the affordable MacBook Neo starting at $599 to premium high-end models, ensuring options for various customer segments.
Read at GSMArena.com
Unable to calculate read time
Collection
[
|
...
]