"Rolling out from November 12, 2025, Android and iOS users will find a new "Images" tab at the bottom of the Google app, right next to Search. As revealed in a November 2025 announcement, the tab features a daily feed of new pictures tailored to individual users' interests. While browsing the feed, users can search for images and save them to Pinterest-like collections."
"By placing the image feed directly within the Google app, Google gains an opportunity to capture users' attention first, potentially locking in bored, visually motivated doomscrollers before they reach for their favorite third-party platforms. Google stands little chance of replacing the likes of TikTok or Pinterest any time soon, but it will draw significant engagement by leveraging the sheer number of daily users of the Google app."
Google is launching a personalized Images tab in the Google app that delivers a daily feed of pictures tailored to individual interests. The Images tab appears at the bottom of the app next to Search on Android and iOS and allows users to search within the feed and save images to Pinterest-like collections. The feed targets Gen Z visual discovery habits and competes with TikTok and Pinterest by keeping visual search and inspiration inside the Google app. Embedding the feed in the app increases opportunities for engagement and creates new surfaces for ads, sponsored content, and direct shopping integrations.
Read at Forbes
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