Google's recently leaked Material 3 Expressive design concept reveals a vibrant design system developed through extensive research with over 18,000 participants. Aimed at contrasting Apple's minimalist iOS design, the update emphasizes user preferences for expressive aesthetics, especially among Gen Z individuals. The update includes colorful layouts featuring purples, pinks, and blues designed to inject more personality into apps, moving away from the formulaic approaches seen in Apple's guidelines. The research suggests that users of all ages favor these expressive styles, challenging traditional design norms in technology.
Google's Material 3 Expressive update showcases a colorful design system based on research showing a strong preference for expressive design over minimalist styles.
Conducted with over 18,000 participants, the research revealed that users of all ages favor expressive design, particularly those aged 18 to 24.
The leaked blog post highlighted that 46 studies indicated well-applied expressive design is preferred over the minimalist iOS Human Interface Guidelines.
The Material 3 concept introduces vibrant colors and fonts, aiming to revamp the look and feel of apps like Gmail and the clock app.
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