"Few things have transformed the way customers order at McDonald's as dramatically as the mobile app, but for many fans, the novelty has worn off. Launched in the United States in 2017, the McDonald's app has streamlined the ordering process, allowing customers to choose and pay for their meals before they ever reach the store. But that convenience was only part of the appeal."
"Packed with special deals and loyalty rewards points, the app was a refuge for people who wanted to cushion the blow of McDonald's price hikes - up 40% for the average menu item since 2019. However, after recent updates, fans online say both the convenience and value associated with the McDonald's mobile app are starting to slip."
"Lag and stuttering have also impeded customers' abilities to take advantage of quick ordering. One fan on Reddit complained, " ... performance is horrible, and I sometimes have to turn my Wi-Fi off for it to work," while another says, "Restarting the app a few times can sometimes make the app exclusive deals show up for me, but for the most part it's a stuttering, glitchy mess""
The McDonald's mobile app, launched in the United States in 2017, simplified ordering by letting customers choose and pay before arriving at restaurants. The app originally offered frequent special deals and loyalty rewards that helped offset a roughly 40% average menu price increase since 2019. Over the past year, users report a decline in valuable offers, higher purchase thresholds for promotions, fewer BOGO and coffee deals, and disappearing coupons. App performance has also degraded, with lag and glitches that sometimes require restarting the app or toggling Wi‑Fi to access exclusive offers and complete orders.
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