"Thanks to technological advancements and better execution, the book-style foldables have become more popular and now account for 52% of all foldable sales. The analysts predict that their share will reach 65% this year. The improvements in hardware have also shifted consumer perception of these devices. They are now seen as good productivity-led value propositions instead of just a tech showcase or a form-factor novelty."
"The report also highlights the importance of Apple releasing its foldable iPhone this fall, as it's expected to boost foldable sales even further. In response to Apple's foldable iPhone, other smartphone makers are rumored to release their wider, book-style foldables to compete with the first iPhone Fold (tentative name) directly. Samsung is doubling down on its book-style foldable lineup as it's working on a wider foldable like the iPhone Fold. Honor and Oppo are also rumored to be working on wide foldables."
The foldable smartphone market will enter a sustainable expansion phase in 2026 following a cyclical recovery. Manufacturers normalized inventory and exercised caution last year but will adopt a more aggressive push into foldables this year. Book-style foldables now account for 52% of sales and are projected to reach 65% as technological and execution improvements increase popularity. Hardware improvements have reframed consumer perception, positioning book-style foldables as productivity-led value propositions rather than mere novelties. Apple releasing a foldable iPhone this fall is expected to further boost sales, prompting rivals to develop wider, book-style devices while clamshells remain as complementary, style-led options.
#foldable-smartphones #book-style-foldables #market-expansion-2026 #apple-iphone-fold #hardware-improvements
Read at GSMArena.com
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