"MyLidl app uses confusing terminology, making it a challenge to find anything. Photo illustration by the author. When we talk about the fundamental principles of accessibility, it's typically applied to websites, and of course, to building design. My recent experience with grocery shopping post-pandemic has got me thinking about the ways in which those principles are being violated in the day-to-day routine of feeding ourselves."
"With public life being mostly shut down, grocery stores implementing social distancing, and supply chains being severed, newspapers scuttled the inserts full of coupons for groceries and beauty products. As we all remember, toilet paper was so scarce that there was no need for stores to offer "loss leader" coupons. Until 2023, I was still getting the local Sunday newspaper delivered."
Confusing terminology in grocery apps like MyLidl makes locating items and offers difficult. Fundamental accessibility principles usually applied to websites and buildings are being ignored in everyday grocery shopping. The pandemic accelerated the end of printed coupons as newspapers cut coupon inserts amid shutdowns, social distancing, and supply-chain disruptions. Scarcity of essentials such as toilet paper removed the need for loss-leader coupons. By 2023 newspaper inserts were drastically reduced and coupons have become nearly extinct. Local newsprint broadsides that once included grocery pages have also vanished, reducing access to printed deals.
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