
"On the web, you can use Alexa+ just as you use Gemini or ChatGPT, which of course leads to the obvious question of why you'd choose Alexa+ over its two biggest competitors. The Alexa mobile app is getting overhauled too, with a more "agent-forward" experience (agent/agentic is the buzzword of the last few months in the AI space so Amazon couldn't help itself). All that means in practice is that you're met with a chatbot interface when you open the app,"
"You can also share documents, emails, and calendars with Alexa+, and it will reference those when you ask something about them. Amazon says it's differentiating Alexa+ by focusing on families and their needs in the home, including controlling smart devices, updating family calendars or to-do lists, making dinner reservations, adding grocery items you need to your Amazon Fresh or Whole Foods cart, finding recipes and saving them to a library, or planning a family movie night with personalized recommendations."
"So if you live and breathe Amazon all day long, you'll love Alexa+. In fact, Daniel Rausch, VP of Alexa and Echo at Amazon, says in an interview with TechCrunch that "76% of what customers are using Alexa+ for no other AI can do". This also basically means that people are turning to Alexa+ only for those things which ChatGPT and Gemini can't do."
Alexa+ is available on the web at alexa.com and requires an Amazon account plus enrollment in Alexa+ Early Access. Over 10 million people use Alexa+, and users are having three times as many conversations with Alexa+ compared with the original Alexa. Alexa+ is present on 97% of Amazon devices that support Alexa. The web and mobile interfaces use a chatbot, agent-forward experience similar to other large chat models. Alexa+ can access shared documents, emails, and calendars. Core focus areas include smart-home control, family calendars and to-dos, reservations, grocery shopping integration, recipe saving, and personalized family recommendations.
Read at GSMArena.com
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