"A few months after launch, the Samsung Galaxy S25 Ultra had outsold its two siblings - of the 9.16 million total, 5.08 million were Ultra phones, 2.41 million were vanilla S25 units and a low 1.67 million were the Plus model. By the end of June, the S25 series had outsold the S24 series by 12.2% during the same time frame."
"However, there's trouble brewing underneath the success. As popular as the S25 phones were, they felt like they were in a holding pattern with minor upgrades. And the big experiment this year, the S25 Edge, failed. As for foldables, the Z Flip7 and Z Fold7 brought much-needed upgrades to the Z series. And look at the Galaxy Z TriFold - that's certainly a head-turner even if it's more of a commercially available tech demo than a mass market device. Okay, let's start from the top."
Samsung closed 2025 with strong Galaxy sales and rising foldable popularity. The S25 series set a 1.3 million pre-order record in South Korea and reached 9.16 million units sold across models: 5.08 million Ultra, 2.41 million vanilla S25, and 1.67 million Plus. By June the series outsold the S24 generation by 12.2%, with the S25 Ultra up 7.1% versus the S24 Ultra. The standard S25 improved most, outperforming the S24 by 11.6% in the June report. Product weaknesses include largely incremental S25 upgrades, a downgraded S Pen, and the failed S25 Edge. Foldables received meaningful Z Flip7 and Z Fold7 updates, while the Galaxy Z TriFold remains a striking but niche tech demo.
Read at GSMArena.com
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