"Google's hardware division didn't have a particularly strong 2025, releasing new phones that didn't really stand out as particularly innovative. That's not the best strategy in any market, but it's particularly damaging in those outside the US where more makers are present. And, sure, Google isn't primarily a hardware company, but it makes phones, earbuds, and smartwatches every year and fails to make a meaningful market impact against the likes of Samsung and Apple, its main rivals."
"This year, the base flagship got bumped up to a traditional triple camera system, matching the Galaxy S25 and one-upping the iPhone 17. Technically, Google downgraded the main and ultrawide cameras from the Pixel 9 to add an unimpressive 10.8MP 112mm (5x) telephoto, but it still makes it a more versatile setup - three cameras is one more than two. The Pixel 10 also got Pixel Snap (aka MagSafe) and a bigger battery, which made it look better than the Pixel 9, on paper."
Google's 2025 hardware cycle produced incremental Pixel improvements rather than bold innovations, weakening competitiveness outside the US where more makers operate. Pixel 10 Pro and 10 Pro XL received battery and chipset upgrades while retaining the triple camera, screens, and design. The Pixel 10 gained a traditional triple-camera layout, adding a 10.8MP 112mm (5x) telephoto at the expense of some main and ultrawide capability, plus Pixel Snap and a larger battery for improved versatility. Pixel Snap expanded accessory convenience. The in-house Tensor G5 chipset underperformed relative to top-tier Snapdragon silicon, limiting performance leadership.
Read at GSMArena.com
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