"Zuffa Boxing will formally launch with its inaugural event on Friday at the Meta Apex in Las Vegas with undefeated Callum Walsh headlining against former title contender Carlos Ocampo in a middleweight bout. It's been a long time coming for UFC CEO Dana White, who teased the launch of a boxing promotion nearly a decade ago following the high-profile boxing match between Floyd Mayweather and Conor McGregor in August 2017."
"The launch was repeatedly delayed until last year when White announced that the UFC's parent company, TKO Group Holdings, would enter the boxing industry under the name Zuffa Boxing in partnership with Sela Sport, with the backing of Turki Alalshikh, chairman of the General Entertainment Authority of Saudi Arabia. Zuffa Boxing is a promotion founded by White and Alalshikh. The company is a joint venture between Sela Sport, a Saudi Arabian entertainment and hospitality company owned by the Public Investment Fund, and TKO Group Holdings."
Zuffa Boxing is a new promotion founded by Dana White and Turki Alalshikh as a joint venture between Sela Sport and TKO Group Holdings, backed by Saudi Arabia's Public Investment Fund. The promotion will create its own world titles and adopt the UFC promotional model announced in June 2025. The inaugural event is scheduled for the Meta Apex in Las Vegas, headlined by undefeated Callum Walsh versus former title contender Carlos Ocampo in a middleweight bout. The initiative was first teased after the 2017 Mayweather-McGregor fight and follows years of delays before formal launch plans.
Read at ESPN.com
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