"I was trying to pitch this to Dana. So I started sending Dana all these high level muay thai fights and high level kickboxing fight. And they are f--ing phenomenal. He didn't like the Max Holloway- Charles Oliveira fight. He didn't like it. He was like, 'The BMF fight wasn't that good.'"
The BMF title fight at UFC 326 between Max Holloway and Charles Oliveira failed to meet expectations for many observers, including UFC president Dana White. Oliveira dominated the bout, controlling Holloway on the ground for over 20 minutes to secure a unanimous decision victory. Despite the decisive performance, the fight did not resonate as appropriate for the BMF title. Joe Rogan revealed White's dissatisfaction during a podcast discussion about combat sports, noting that White explicitly stated his displeasure with the matchup while Rogan was pitching alternative fighting formats like muay thai and kickboxing from ONE Championship.
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