Dana White, CEO of UFC, has teamed up with Turki Alalshikh, Chairman of the General Entertainment Authority, to launch a new professional boxing league. Announced via social media, White emphasized that the initiative will follow a successful model from UFC, ensuring competitive fights that fans desire. He assured that top fighters will face each other, allowing them to ascend in rankings and compete for world titles. Alalshikh expressed confidence in White's ability to revitalize boxing, calling it a tough yet rewarding undertaking, aimed at enhancing boxing's popularity.
"We have just done a deal to start a new boxing league with Turki, who absolutely loves the sport of boxing."
"The model is proven to deliver the fights that the fans want to see. The best will fight the best and the fighters will continue to move up the rankings and become world champions."
"I am very happy today. I give the flag of boxing to the best man who can handle it."
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