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"The Jungfrau Region is situated in southwest Switzerland, in the Bernese Highlands, which is known for its glacial lakes, waterfalls, and stunning valleys. There are three distinct mountains here, the Jungfrau, Eiger, and Mönch peaks, which has earned it the nickname, the "Top of Europe." Although it isn't quite the highest point in Europe (that distinction would go to Mont Blanc, located between Italy and France),"
"many European skiers are already, no doubt, quite familiar with the Jungfrau Region. However, it's slowly becoming popular with international snow bunnies, as well. According to data shared with Travel + Leisure by Switzerland Tourism, the number of visitors coming from the U.S. to the Jungfrau Region for ski season (November through April) is on the rise. From the 2021 to 2022 to 2024 to 2025 ski seasons, the number of overnight U.S. visitors increased by 166.5 percent, from 14,347 to 37,965."
The Jungfrau Region sits in southwest Switzerland's Bernese Highlands, featuring glacial lakes, waterfalls, and dramatic alpine valleys. Three prominent peaks — the Jungfrau, Eiger, and Mönch — give the area the nickname "Top of Europe" and host the Jungfraujoch, Europe's highest train station on the Jungfrau Railway. Four ski areas and several picturesque mountain villages provide diverse winter-sport opportunities. The ski season runs November through April. Overnight U.S. visitors for ski seasons rose 166.5 percent, from 14,347 to 37,965 between 2021–22 and 2024–25. Social media imagery of cogwheel trains, the Top of Europe, and Lauterbrunnen waterfalls has amplified international interest and repeat visitation.
Read at Travel + Leisure
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