"Businesses in Ukraine are not sitting and waiting for the war to end and are working to expand despite bombs hitting shipments out of the country, according to a leading vodka exporter to the UK. Yuriy Sorochynskyi, the chief executive of Ukraine's largest spirits export brand, Nemiroff vodka, has said its products have continued to flow to big chains including Tesco and Sainsbury's as it copes with the harsh realities of almost four years of war."
"Late last year one of the brand's shipping containers, holding 17,000 bottles, was hit by bombing at the Ukrainian port of Odesa. A supplier's shipment was also recently hit. We had one or two containers destroyed in port by missile attacks, he said. This is now business as usual. Since Russia's full-scale invasion of Ukraine in February 2022, keeping production of major exports going, from vodka to grain and sunflower seeds, has been an important part of the country's ability to fight back."
Nemiroff's chief executive says products continue flowing to major UK chains including Tesco and Sainsbury's despite war disruptions. One container of 17,000 bottles was hit by bombing at Odesa and other supplier shipments were recently struck, and containers have been destroyed by missile attacks. Production and export of vodka remain a key part of the country's economic resilience since Russia's full-scale invasion in February 2022. UK sales rose 24% to 6.25 million, making Nemiroff one of the fastest-growing premium vodkas. The brand secured sports partnerships, returned to duty free, shifted over 40% of sales westward, and global cases recovered to 4.4 million.
Read at www.theguardian.com
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