"Tesla has launched the lower-priced version of its Model 3 car in Europe in a push to revive sales after a backlash against Elon Musk's work with Donald Trump and weakening demand for electric vehicles. Musk, the electric car maker's chief executive, has argued that the cheaper option, launched in the US in October, will reinvigorate demand by appealing to a wider range of buyers."
"Tesla sales have slumped across Europe as the company faces increasingly tough competition from its Chinese rival BYD, which outsold the US electric vehicle maker across the region for the first time in spring. Sales across the EU have also been hurt by a buyer backlash against Musk's support for Trump's election campaign and period working in the president's administration."
Tesla introduced a lower-priced Model 3 Standard in Europe to broaden buyer appeal and revive demand after launching the cheaper option in the US in October. The Model 3 Standard is listed at €37,970 (€33,166) in Germany, 330,056 Norwegian kroner (€24,473) and 449,990 Swedish kronor (€35,859). The move follows a lower-priced Model Y SUV rollout. Tesla sales have slumped across Europe amid tougher competition from Chinese rival BYD, which outsold Tesla in the region for the first time in spring. Sales have also been weakened by buyer backlash linked to Elon Musk's political interventions and controversies. UK electric car sales grew at their slowest rate in two years in November, at just 3.6%, according to figures from the Society of Motor Manufacturers and Traders (SMMT).
Read at www.theguardian.com
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