""It doesn't have to be about money," Shapiro said. "It's about showing up. Do relevant cabinet ministers attend the world's largest innovation event? In Britain's case, that hasn't happened in any meaningful way for years, and that's been a disappointment.""
""spotty""
The UK government is being accused of failing to properly support British businesses on the global stage, causing the country to fall behind European peers in showcasing innovation. CES opens this week and attracts around 100,000 visitors annually and serves as a major platform for launching products, securing international partnerships and attracting investment. The UK's participation at CES is inconsistent and underwhelming compared with France and the Netherlands. Other western European governments prioritise the event through financial support and by sending senior political figures; Britain has no comparable presence. Provisional exhibitor numbers show France 64, Germany 38, UK 29 and the Netherlands 27.
Read at Business Matters
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