"I believe that we are taking one of the most potent teams of athletes that we have taken to a Winter Olympic Games, she says. We have the capability to disrupt the norm. That norm, between 1952 and 2010, was just 12 medals in 16 Winter Games. Then came a surge, with five medals in Sochi in 2014 and five in Pyeongchang in 2018, before Britain won just two medals in Beijing."
"I see a set of athletes with a real pedigree in terms of recent results in the winter circuit, she says. And while we are a nation that already punches well above our weight, given the relative lack of snow and ice, I believe this team has the potential to really disrupt the natural order of big winter nations. UK Sport, which has invested 25.5m across winter sports for the 2022-26 cycle, has set a goal of four to eight medals."
Eve Muirhead projects strong medal potential for a 53-athlete British delegation at the Milano Cortina Games, aiming to upset established winter nations. Britain experienced modest historical Winter Olympic returns before a recent surge, with five medals in 2014 and 2018 and two in Beijing. UK Sport invested 25.5m for 2022-26 and set a four-to-eight medal target. Several British athletes show strong recent form: Mia Brookes, Kirsty Muir and Zoe Atkin secured X Games titles, and Charlotte Bankes won a World Cup race after injury. Muirhead seeks credibility across multiple disciplines.
Read at www.theguardian.com
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