Stop 'share your bet' feature says Dutch regulator

"The Kansspelautoriteit (Ksa), the Netherlands' gambling regulator, is asking licensed online gambling operators to stop using the "Deel je bet" or "Share Your Bet" feature right away. According to the regulator, the tool can work like hidden advertising and may expose vulnerable people, including minors and those with gambling problems, to betting content they should not be seeing. The share your bet feature lets players send details of a wager they have placed through social media, messaging apps, or email."

"Someone who receives the link can look at the bet and, if they already have an account with the same operator, place the exact same wager with just one click. In an announcement published on Wednesday (February 4), the regulator said it looked more closely at the feature after receiving several questions and signals from the market. After reviewing how it works, the authority concluded that the feature allows gambling content to spread easily within players' own social circles."

"The regulator believes the tool acts as a form of advertising and recruitment, even though the bets are shared by players rather than by the gambling companies themselves. Under Dutch rules on recruitment, advertising, and gambling addiction prevention, gambling providers must make sure their advertising does not reach vulnerable groups such as minors, young adults, or people at risk of gambling addiction."

Kansspelautoriteit (Ksa) has asked licensed online gambling operators to stop the 'Deel je bet' ('Share Your Bet') feature immediately. The feature enables players to share wager details via social media, messaging apps, or email, and allows recipients with an operator account to replicate the bet with one click. After receiving market signals and questions, the regulator reviewed the tool and found it facilitates rapid spread of gambling content within players' social circles. The regulator views the tool as a form of advertising and recruitment, and says operators cannot control recipients, risking exposure of minors and people at risk of gambling addiction and potentially breaching Dutch rules on recruitment, advertising, and addiction prevention.

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