Caitlin Clark joined the WNBA in April 2024, becoming a transformative figure in women's basketball comparable to Tiger Woods in his sport. Despite her immense popularity and talent, the WNBA has struggled to capitalize on Clark's impact. Christine Brennan's book details Clark's influence and outlines the league's failures, such as downplaying her abilities and improperly managing her entry into the league. Brennan underscores that the WNBA was unprepared for the intense scrutiny and expectations that followed Clark, which may hinder the league's potential growth.
"She is not only moving the needle," Brennan said of Clark. "She is the needle."
"(The WNBA was) completely unprepared for what was coming with Caitlin Clark. Completely unprepared for the national scrutiny that was going to come. Not preparing the players for the moment."
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