"You've noticed, of course, the none-too-subtle change? Heather Humphreys has gone from offering herself as "A President for All" to being a candidate controlled - her campaign now aggressively managed by party political heavyweights. From having no political affiliation or badging on her posters on a cuddly-soft launch, she is now announced by Tánaiste Simon Harris as the Fine Gael candidate, and, by coalition extension, the candidate of Middle Ireland as well."
"Mean Heather has far more oomph, but abrupt change as we head into last week of the campaign is noteworthy You've noticed, of course, the none-too-subtle change? Heather Humphreys has gone from offering herself as "A President for All" to being a candidate controlled - her campaign now aggressively managed by party political heavyweights. From having no political affiliation or badging on her posters"
Heather Humphreys began her campaign with neutral, nonpartisan branding and posters without party badging, presenting herself as "A President for All" during a soft launch. The campaign shifted to overt party alignment as Fine Gael figures took control of messaging and management. Tánaiste Simon Harris formally announced her as the Fine Gael candidate, framing her as the candidate of Middle Ireland by coalition extension. Campaign operations became actively managed by party political heavyweights, replacing the earlier independent-tone positioning. The abrupt pivot intensified the campaign's partisan profile in the final week before voting.
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