"I'm in a field in Pontefract watching a masked, miniature Spider-Man clamber through a heart-shaped pumpkin arch as his dad, in a pumpkin bucket hat, takes pics. To my left, a family in russet, pumpkin-themed knitwear queue for their turn on a plaid-blanket-draped bench beneath a Hello Pumpkin sign; to my right, a dutiful Instagram boyfriend captures his partner wellies, impeccable 'fit and killer pout in front of a Chevy truck full of pale-yellow squashes."
"What in gourd's name is going on? This is Farmer Copleys pumpkin festival: it's decorative gourd season and the UK has gone pumpkin mad. Step into your local supermarket and it's immediately apparent: Enter if you dare reads an orange arch in my Sainsbury's, and do I? There are pumpkin mugs, tealight holders, slipper socks, bibs, babygrows and adorable hat and jumper sets."
A pumpkin festival in Pontefract features families and children posing among decorative gourds and autumn displays. A child dressed as Spider-Man climbs a heart-shaped pumpkin arch while a parent photographs him. Visitors wear coordinated pumpkin-themed clothing and pose on staged benches and beside trucks filled with squashes for social-media photos. Fields are scattered with pumpkins; people carry wheelbarrows and inspect produce as toddlers toddle with oversized pumpkins. A scarecrow character interacts playfully with visitors, lifting a man for photos. Supermarkets and retailers are stocked with pumpkin-branded merchandise ranging from mugs and socks to soap dispensers and knitted decorations, signaling widespread pumpkin-themed consumerism.
Read at www.theguardian.com
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