Candidates are advised to follow the example set by the current president's conduct during re-election. The presidency is framed as the hardest job to win yet the easiest to perform. The role is described as largely inconsequential, with the main dilemma being how to spend a €600,000 salary and expenses while every living need is provided for in the Áras. Incumbent presidents are portrayed as effectively guaranteed a second term. Voters are unlikely to resent a figurehead who avoids unpopular decisions because the office carries next-to-zero responsibilities.
Candidates should look to the example of our current president and what he said, or didn't say, during his re-election campaign. It is the hardest job to win, but the easiest to do. The president of Ireland is such an inconsequential role these days that the hardest bit must be deciding what to spend your €600,000 salary and expenses a year on, when your every living need is provided for in the Áras.
Presidents cannot lose re-election to a second term either. How could any voter be angry with a figurehead who doesn't make unpopular decisions precisely because they have next to zero responsibilities?
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