"Tech giants Meta and Google have already said that they will stop all advertisements about politics, elections and social issues on their platforms in the EU as the new rules enter into force. Meta said in a statement in July that the legislation "introduces significant operational challenges and legal uncertainties" and "unworkable requirements". The EU's rules on transparency and targeting of political advertising (TTPA) - aimed at countering information manipulation and foreign interference in elections - entered into force in April 2024,"
"Under the rules, political ads must carry a transparency label and clearly identify key information such as sponsors, the election to which they are linked, the amounts paid and targeting techniques. In their public feedback to the Commission's call for evidence, organisations warn against the ambiguity of the definition of political advertising. The Publishers Council - which unites CEOs of Europe's leading media organisations active in news media, television, radio and digital marketplaces -"
Broadcasters and advertising agencies face uncertainty over the scope of new EU political advertising rules that become fully applicable on 10 October. The European Commission pledged further guidance to aid implementation and to clarify what constitutes political advertising, but guidance has not yet appeared. Meta and Google have said they will stop ads about politics, elections and social issues in the EU, citing operational challenges and legal uncertainties. The TTPA requires transparency labels identifying sponsors, linked elections, amounts paid and targeting techniques. Publishers and industry groups warn the definition of political advertising is ambiguous and call for clearer sponsor identification and declaration formats.
Read at euronews
Unable to calculate read time
Collection
[
|
...
]