Matador Network Awards 2025: Next Big Destination
Briefly

Matador Network Awards 2025: Next Big Destination
"Estonia welcomed about 3.6 million tourists in 2024, a roughly five-percent rise over the previous year. Tallinn Airport hit a record 3.49 million passengers in 2024, up 18 percent from 2023, and now has direct connections to more than 50 airports. Estonia is having a cultural moment, too. Tartu's was named the European Capital of Culture 2024, with a multi-year program through 2025 that has pulled international focus to southern Estonia's university towns, forests, and folk culture."
"Remote workers have had Estonia on their radar since 2020, when the country started a dedicated digital nomad visa for remote workers outside of the European Union. It was the first country in the world to do so. This allowed many people working for, or running, a business registered outside of Estonia to live and work in the country for up to a year, with the option to apply for a second year."
"In 2025, Estonia folded the digital nomad visa into a broader package of new talent visas (alongside a revamped startup and skilled-worker track), tightening the program around "genuine" location-independent professionals and clarifying that digital nomads can generally bring immediate family under standard family-reunification rules. Income requirements and the tax burdon has increased since the program started, but that is more a sign of its success and the country's draw than anything else."
Estonia experienced notable tourism growth in 2024 with about 3.6 million visitors and a record 3.49 million passengers at Tallinn Airport, which now connects directly to over 50 airports. Tartu held the European Capital of Culture 2024 designation with a program running through 2025 that highlighted university towns, forests, and folk culture. The country combines ambitious sustainable tourism policies with strong digital infrastructure. Estonia introduced the world’s first digital nomad visa in 2020, allowing remote workers up to a year of residence. In 2025 the visa was merged into broader talent visas, tightening eligibility, raising income and tax requirements, and clarifying family-reunification rules, while maintaining appeal through online company registration, digital ID, fast internet, and close access to nature.
Read at Matador Network
Unable to calculate read time
[
|
]