Ja Rule launched the whiskey brand Amber & Opal, targeting 'whiskey-curious' drinkers. Initially, Ja Rule was not a fan of whiskey but became an advocate after developing the brand during COVID. A key opportunity arose from acquiring a warehouse of whiskey in Iowa. Eventually, they decided to create a honey whiskey blend, using Maryland rye barrels. The aim was to craft a whiskey that delivers a smooth, easy-drinking experience, appealing to those who prefer a gentle flavor without a burning sensation.
Ja Rule emphasizes that Amber & Opal was created for those who are 'whiskey-curious,' aiming for a smooth drink that doesn't burn when consumed.
The brand Amber & Opal emerged during COVID, seizing a chance to purchase whiskey barrels and create a honey whiskey blend appealing to casual drinkers.
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