"That fee is a relatively modest one, however: all of 2.00, or $2.35 at the current rate of exchange. That's cheaper than riding the NYC subway, even before the fare goes up at the beginning of January. As for what's behind the decision to implement this small fee, the answer is a growing concern for cities all over the world: concerns about overcrowding."
"ARTnews cited officials in Rome's municipal government who believe that this measure could raise close to $7.6 million annually, which would help keep historic sites across the city better maintained. Given that recent years have seen tourists do things like carve their initials into the Colosseum, it isn't hard to see why having some extra money on hand for repairs would be beneficial."
Rome will implement a fee on Feb. 1 charging visitors €2 to approach the Trevi Fountain between 9 a.m. and 9 p.m. The fee converts to about $2.35 at current exchange rates and remains cheaper than a NYC subway ride. Municipal officials expect the measure to raise close to $7.6 million annually to fund maintenance of historic sites. The levy responds to overcrowding pressures and incidents of tourist damage, such as carving initials into the Colosseum. Other cultural institutions are also adjusting pricing strategies to manage visitor flows and balance preservation with tourism demand.
Read at www.insidehook.com
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