"Prosecutors began investigating Ferragni in early 2024, after Italy's anti-trust authority fined her 1m for unfair commercial practices in relation to her promotion of pandoro, a cake produced by the Piedmont-based company Balocco, as part of a fundraising initiative for a children's hospital in Turin. Consumers were led to believe that by buying the Ferragni-endorsed cake, for which they paid 9 instead of 3 for the standard version, the hospital would directly benefit."
"The social media star, 38, had been on trial in Milan accused of duping consumers in two separate fundraisers one a Christmas campaign in 2022 promoting pandoro cake, an alternative to the more famous panettone, and the other selling chocolate eggs during Easter campaigns in 2021 and 2022. Prosecutors had requested a sentence of one year and eight months for aggravated fraud."
Chiara Ferragni faced trial in Milan over allegations that two fundraising promotions misled consumers into believing purchases would directly benefit children’s charities. The cases involved a 2022 pandoro promotion produced by Balocco and Easter chocolate egg campaigns in 2021 and 2022. Italy’s anti-trust authority fined Ferragni €1m for unfair commercial practices and fined Balocco €420,000; Balocco made a single €50,000 donation to the hospital. Prosecutors sought one year and eight months for aggravated fraud. Ferragni denied wrongdoing, paid about €1.2m to charity in 2024 to settle part of the probe, and was acquitted at trial.
Read at www.theguardian.com
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