"It shapes how the ceremony actually functioned. Sitting in San Siro, you're constantly aware that somewhere else, at that exact moment, another piece of the story is unfolding. It created a strange sense of scale: intimate and enormous at once. In an era when global attention is fragmented across screens and platforms, Italy staged the opposite a ceremony built on simultaneity, connection and shared rhythm."
"Ice athletes appeared in Milan, freestyle and snowboard athletes in Livigno, Nordic athletes in Predazzo, and sliding and biathlon athletes in Cortina. Logistically, it reduced travel. Emotionally, it changed the rhythm. You lose the slow, building crescendo of delegations marching into one space, but gain something more intimate and modern almost like watching four opening ceremonies stitched into one broadcast. It also felt unmistakably Italian in execution. The visual design leans hard into aesthetics: banners styled to resemble blocks of ice,"
Italy's opening ceremony unfolded simultaneously across Milan, Cortina, Livigno and Predazzo, creating a multi-venue narrative rather than a single-stadium spectacle. The organising concept, Armonia, emphasized elements moving together while retaining distinct identities. Delegations were split by discipline so ice, freestyle, Nordic and sliding athletes entered at different sites, reducing travel and altering emotional rhythm. The broadcast stitched four smaller ceremonies into one experience, producing intimacy instead of a long, crescendoing parade. Visual design prioritized aesthetics: banners evoked blocks of ice and uniforms blended fashion and sporting tradition, producing a curated sequence rather than a wall of flags.
Read at www.theguardian.com
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