Christine Oreskovich and Kyle Shaw founded The Coast in 1993, establishing it as a key source for arts and entertainment in Halifax. The publication supported numerous journalist careers until financial troubles led to its sale to Overstory Media Group in April 2022. Despite initial optimism about the future, leadership changes and ongoing financial struggles have resulted in a significant quality decline. Oreskovich left for health reasons and Shaw has since departed, leaving The Coast in poor condition with a lack of direction and substance.
The Coast became the breeding ground for dozens of journalists, the starting point for their careers, producing notable alumni including Matthieu Aikins and Lezlie Lowe.
Oreskovich and Shaw expressed their belief that Overstory understands the challenges of local media and is committed to hyperlocal digital storytelling.
Despite high hopes for The Coast under Overstory's management, financial challenges persisted, leading to a decline in quality with loss of experienced staff.
With the departure of key personnel, The Coast is described as being rudderless and filled with low-quality content, including AI-generated articles.
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