"The survey reveals clear differences between generations and gender. Many Britons are approaching the holidays with a cautious mindset, taking a closer look at their budgets and priorities before deciding how much to spend. Nearly half of respondents (49%) say the holidays feel less affordable this year than in previous years, and a similar proportion (45%) are worried about being able to afford gifts this season."
"Older adults, especially those aged 55 and over, are also tightening their budgets, with only about 6-8% expecting to spend more this year. Flexible payment options are becoming increasingly important. Over half of respondents (54%) say it's important for in-store retailers to offer solutions like Buy Now, Pay Later (BNPL), even though 70% have never had the opportunity to use BNPL in a physical store."
2,000 consumers across the UK provided responses. Nearly half of respondents (49%) say the holidays feel less affordable than in previous years, and 45% are worried about affording gifts. Women plan to spend less more than men (28% versus 18%). Adults aged 55 and over largely expect flat or reduced spending, with only about 6–8% planning to spend more. Flexible payment options are increasingly important, with 54% valuing in-store BNPL despite 70% never having had the opportunity to use it. Adults aged 35–44 show higher spending intent, with 31% planning to spend more.
Read at London Business News | Londonlovesbusiness.com
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