"On January 17, Copenhagen resident Jesper Rabe Tønnesen woke up, packed his cargo bike with 300 red hats, and trekked over to his city's U.S. embassy, where thousands of citizens were gathering in the street to protest President Trump's proposed takeover of Greenland. By the end of the weekend, those hats had become the dominant symbol of the dissenting movement."
"For months, Trump has insisted that the U.S. should control Greenland, a semi-autonomous territory of Denmark. But, in recent days, he's escalated his threat to take over the region, announcing on Truth Social that he would impose additional tariffs on eight allied nations who spoke out against the plan. In response, tens of thousands of protestors have gathered in Denmark's capital, Copenhagen, and Greenland's capital, Nuuk, to voice their dissent against American occupation of Greenland."
Thousands of citizens gathered in Copenhagen and Nuuk to protest a proposed U.S. takeover of Greenland, using red parody caps as a unifying symbol. Copenhagen vintage-store owner Jesper Rabe Tønnesen packed 300 red "Nu det NUUK!" hats and took them to the U.S. embassy; he designed the caps as a comedic political statement. The caps parody MAGA hats by replacing the slogan with a play on a Danish phrase meaning "Now, it's enough." Tønnesen first created the cap last summer, ordering 100 for his store and sending another 100 to Greenland. Trump announced tariffs on eight allied nations on Truth Social, escalating tensions and prompting tens of thousands to protest.
Read at Fast Company
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