"Google Search has been sending 25 percentage points less traffic to news publishers over the past two years, according to the folks over at Newzdash. In 2023, Google Web Search made up over 51% of traffic from Google surfaces to news publishers; that number is now down to 27%. Instead, news publishers are depending on the super risky Google Discover feed to send traffic. Where now, news publishers get 67.5% of their traffic from, when it was only 37% two years ago."
"John said this is based on an analysis of "over 400 news publishers worldwide by NewzDash confirms that Google Discover is now the undisputed leader in traffic distribution." "Google Discover's share has nearly doubled in two years, climbing from 37.03% in 2023 to 67.51% today," he wrote but "Traditional Web Search has plummeted from 51.10% to just 27.42% over the same period," he added."
Over two years, the share of Google-origin traffic coming from Web Search declined sharply from roughly 51% to around 27%, while Google Discover's share rose from roughly 37% to about 67.5%. News publishers now receive the majority of Google-sourced visits via Discover rather than traditional search. An analysis of over 400 news publishers confirms Discover as the dominant Google surface for referral traffic. Heavy reliance on Discover concentrates audience risk because Discover recommendations can be volatile, inconsistent, and less directly targetable than traditional Web Search referrals.
Read at Search Engine Roundtable
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