"A European human rights body has ruled that Facebook's algorithm shows gender bias when promoting job advertisements, marking what activists say is a crucial step in holding big tech companies accountable for the design of their platforms. The Netherlands Institute for Human Rights said in a February 18 decision that Facebook's algorithm reinforced gender stereotypes by mainly showing typically female professions to female Facebook users in the Netherlands and that Meta (META), the social platform's owner, should have monitored and adjusted its algorithm to prevent that."
"The Institute's decision follows CNN As Equals reporting revealing that Facebook users in Europe were missing out on job opportunities due to gender bias. The 2023 article was based on findings shared with CNN by international non-profit Global Witness, which investigated Facebook's job ads and found that ads in the Netherlands and five other countries often targeted users based on historical gender stereotypes. For example, ads for mechanic positions were predominantly shown to men, while those for preschool teacher roles were primarily directed to women."
A European human rights body ruled that Facebook's algorithm shows gender bias when promoting job advertisements, finding that the platform mainly displayed typically female professions to female users in the Netherlands. The Netherlands Institute for Human Rights said Meta should have monitored and adjusted its algorithm to prevent reinforcement of gender stereotypes. Earlier reporting revealed that Facebook users in Europe missed job opportunities due to gender-biased ad targeting. Investigations by Global Witness found that mechanic roles were predominantly shown to men while preschool teacher roles were primarily directed to women across multiple countries. A French regulator later ruled the algorithm breached anti-discrimination law and ordered corrective measures; Meta has disagreed.
Read at www.cnn.com
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