"The App Store, iOS, and Safari were classified as gatekeepers two years ago, triggering strict requirements in the EU such as support for alternative app marketplaces and third-party payment options. Under the Digital Markets Act (DMA), any platform with more than 45 million monthly active EU users and a market valuation above €75 billion is presumed to be a gatekeeper, subject to obligations designed to curb self-preferencing and increase interoperability. The European Commission has now confirmed that Apple Maps and Apple Ads satisfy the user-base thresholds that mandate a review."
"Apple has apparently already submitted formal rebuttals arguing that the criteria should not apply. The company argues that Apple Ads represents only a "minimal share" of the EU online advertising market, especially compared to dominant players such as Google, Meta, TikTok, Microsoft, and X. Apple also insists that its advertising business neither relies on cross-service data privileges nor exerts the level of market influence implied by the DMA thresholds."
"The company is making similar arguments regarding Apple Maps, claiming that the service has "very limited usage" in the EU relative to Google Maps and Waze. Apple says Maps does not provide the kind of "critical intermediation functionality" that would allow it to act as a dominant gateway between businesses and consumers."
Two years after classification of the App Store, iOS, and Safari as DMA gatekeepers, the European Commission confirmed that Apple Maps and Apple Ads meet user-base thresholds for review. Platforms with over 45 million monthly EU users and valuation above €75 billion are presumed gatekeepers and may face obligations to prevent self-preferencing and increase interoperability. Regulators have 45 working days to decide whether to designate Apple Maps or Apple Ads as gatekeepers, and designated services would have six months to comply. Apple has submitted rebuttals arguing limited market share and usage for Ads and Maps and denying critical intermediation or cross-service data advantages.
Read at MacRumors
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