"EU antitrust regulators will examine whether Apple's Apple Ads and Apple Maps should be subject to the onerous requirements of the bloc's digital rules after both services hit key criteria, with the U.S. tech giant saying they should be exempted. Apple's App Store, iOS operating system and Safari web browser were designated core platform services under the Digital Markets Act two years ago aimed at reining in the power of Big Tech and opening up the field to rivals so consumers can have more choice."
"Apple said in a response on Friday that it had submitted official rebuttals to the EU competition enforcer. The company said Apple Ads is not a large player in the online advertising services market in the EU, and has minimal share compared to rivals such as Google, Meta, Microsoft, TikTok or X, and that it does not use data from other Apple services or third-party services for this service."
EU regulators are reviewing whether Apple Ads and Apple Maps meet the Digital Markets Act thresholds to be designated as gatekeepers. The DMA defines gatekeepers as services with more than 45 million monthly active users and companies with at least 75 billion euros in market capitalisation. The European Commission has 45 working days to decide on designation and would give Apple six months to comply if designated. Apple submitted official rebuttals, arguing Apple Ads has minimal share in the EU advertising market and does not use other Apple or third-party data, and that Maps has limited EU usage and lacks critical intermediation functionalities.
Read at Newsmax
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