"Brussels (Belgium) (AFP) - The EU on Friday slapped Google with a massive 2.95 billion euros ($3.47 billion) antitrust fine for favoring its own advertising services, drawing a furious rebuke from President Donald Trump and a threat of fresh tariffs against Europe. Google vowed to appeal the decision by the European Commission, which accused the US firm of distorting competition in the 27-nation bloc."
""Very unfair, and the American taxpayer will not stand for it!" Trump said on his Truth Social network, a day after hosting top tech leaders including Google CEO Sundar Pichai at the White House. "As I have said before, my Administration will NOT allow these discriminatory actions to stand," he added, warning that if the fine is confirmed, he will launch proceedings to impose tariffs as retaliation."
""Google has 60 days to inform the Commission on how it plans to do so," Ribera said. "If it fails to propose a viable plan, the Commission will not hesitate to impose an appropriate remedy." She said that "at this stage, it appears that the only way for Google to end its conflict of interest effectively is with a structural remedy, such as selling some part of its adtech business.""
The European Commission fined Google €2.95 billion for favoring its own advertising services and said the conduct distorted competition across the 27-nation bloc. The Commission ordered Google to end self-preferencing and resolve inherent conflicts of interest, giving the company 60 days to propose remedies and warning of imposed measures if proposals are inadequate. The EU suggested that a structural remedy, such as divesting part of Google's adtech business, may be necessary. Google vowed to appeal. US President Donald Trump criticized the fine as unfair, threatened retaliatory tariffs, and escalated transatlantic trade tensions. The penalty brings Google's total EU liabilities to nearly €10 billion and comes amid broader disputes over digital market regulation and pending talks on car tariffs.
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