
"Broadcom has once again made sweeping changes to the VMware partner ecosystem. This time, it is mainly European cloud service providers that are feeling the impact. Many parties that provide VMware services through the VMware Cloud Service Provider (VSCP) program are losing their partner status. This means that they can fulfill their existing contracts, but are no longer allowed to enter into renewals or new long-term commitments. Moreover, the time to complete ongoing deals is limited."
"The move is part of a broader course correction that Broadcom had already initiated after the acquisition of VMware. At the beginning of 2024, existing reseller and solution provider programs were terminated and replaced by a model in which partners can only participate in the Broadcom Advantage Partner Program by invitation. At the same time, Broadcom radically changed its licensing model, with new bundles and modified terms for customers with perpetual licenses."
"At the end of October, it was announced that the VCSP program would be phased out and that the White Label model would disappear within the European Economic Area. This week, many partners received formal notification that their contracts would not be renewed after January 2026. Until then, they may still enter into new contracts, as long as their terms coincide with existing agreements with Broadcom. The company is encouraging partners to complete any outstanding projects before the end of March 2026."
Broadcom is removing partner status from many European VMware Cloud Service Provider participants, allowing fulfillment of existing contracts but blocking renewals and new long-term commitments and limiting deal completion windows. Hundreds of cloud providers across Europe are affected, creating potential customer supplier reorientation with significant impact on environments, contracts, and long-term plans. Earlier post-acquisition actions ended reseller and solution provider programs in early 2024 and moved partner access to invitation-only via the Broadcom Advantage Partner Program. Licensing models were also changed with new bundles and updated terms for perpetual-license customers. The VCSP program and White Label model are being phased out in the EEA, with contract non-renewals after January 2026 and encouragement to complete projects before March 2026.
Read at Techzine Global
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