""does not ban political ads""
""It simply introduces transparency and accountability requirements for activities that impact our key democratic processes,""
""If there is an information campaign to prevent disease, this is not a political ad,""
The EU regulation on the transparency and targeting of political advertising requires stricter disclosure for political messages that voters encounter on digital platforms. Google announced that from September 2025 it will restrict ads by "a political actor" or those seeking to "influence" elections in the EU. Meta stopped allowing ads related to social issues, elections, and politics in the EU from 6 October and said existing ads would be removed for violating its updated policy. Microsoft stated that political advertising would not be allowed on its EU ad platforms from 10 October due to the new transparency rules. The European Commission published guidelines clarifying exempt cases and accountability for commercial operators.
#eu-political-advertising-regulation #transparency-and-targeting #platform-ad-bans #google-meta-microsoft
Read at Euractiv
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