"First things first, and last night's game in Chicago between Ireland and New Zealand made a lot of sense in terms of promoting the game of rugby. And, if any two teams can crack America it's Ireland and the All Blacks. Ireland because of the pull the jersey has with ex pats, while the legacy of the All Blacks means they are the only international side that non traditional rugby but sports fans are aware of in the US and elsewhere."
"Ireland because of the pull the jersey has with ex pats, while the legacy of the All Blacks means they are the only international side that non traditional rugby but sports fans are aware of in the US and elsewhere."
Last night's game in Chicago between Ireland and New Zealand helped promote rugby by staging a high-profile international fixture on American soil. Ireland and the All Blacks each present strong opportunities to expand rugby's presence in the United States. Ireland benefits from the appeal of the jersey among expatriates and diaspora communities. The All Blacks bring a legacy and brand recognition that resonate with non-traditional rugby audiences and mainstream sports fans in the US and beyond. Together, expatriate allegiance and global prestige create complementary pathways for growing viewership, grassroots participation, and commercial interest in American rugby markets.
Read at Independent
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