"The boost in downloads comes as Danish consumers have been organizing a grassroots boycott of American-made products, which also included canceling their U.S. vacations and ditching their subscriptions to U.S.-based streaming services, like Netflix. Across both iOS and Android, two apps, NonUSA and Made O'Meter, have entered the top 10 this month, according to new data from market intelligence provider Appfigures."
"The former, NonUSA, became the No. 1 app on Wednesday, after earlier jumping from No. 6 on Tuesday, up from No. 441 on January 9. This app is specifically designed to allow users to boycott American products in their everyday lives. To use the app, users scan product barcodes, then view the product's origin information on their iPhone. It also suggests local Danish alternatives that users can purchase instead. Currently, the app's top five markets are Denmark, Norway, Sweden, and Iceland, demonstrating a Nordic alliance in boycotting American products."
"Combined, the average daily downloads for NonUSA for iOS, Made O'Meter for iOS, and Made O'Meter for Google Play have increased 867% (or about 9.7x) over the past seven days, versus the week prior. Of course, the number of downloads the Danish App Store sees daily is quite small, compared to larger markets like the U.S. In Denmark, it could only take a few thousand downloads in a single day to reach the top of the App Store."
Threats by the U.S. regarding Greenland prompted a grassroots Danish boycott of American-made products, including canceled U.S. vacations and dropped U.S. streaming subscriptions. Two apps, NonUSA and Made O'Meter, surged into the Danish App Store top 10 across iOS and Android, with NonUSA reaching No. 1 after a dramatic rank climb. NonUSA lets users scan barcodes to view product origin and suggests local Danish alternatives; its top markets include Denmark, Norway, Sweden, and Iceland. Combined downloads for the listed apps jumped roughly 867% week-over-week, and modest download volumes can propel apps to the top in Denmark's smaller market.
Read at TechCrunch
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