"The five top-selling developers in EU App Store storefronts in the three-month period prior to adopting the alternative business terms kept the price of their most popular product (defined as a paid app or a specific in-app purchase, such as a particular subscription or a given number of virtual coins) unchanged, even though they experienced a substantial reduction in the commission rate they paid."
"Developers' decision not to pass on commission savings to EU users mirrors Apple's past experience following the launch of the Small Business Program, which reduced commission rates from 30% to 15% for tens of thousands of small developers beginning in 2021. Less than 5% of those developers' apps exhibited any price decreases whatsoever after their commission rates decreased."
"The findings of this study demonstrate that commission savings as a result of the DMA have not led to price decreases for customers and overwhelmingly flowed to developers outside the EU. Despite lower commission rates, developers maintained, or increased, the prices of 91% of products, accounting for 94% of transactions, and the small number of price decreases appear mostly, if not entirely, unrelated to the lower fees. In addition to developers keeping most of the commission savings for themselves, over 86% of the savings went to developers based outside of the EU."
Commission savings resulting from the DMA did not lead to price decreases for customers and instead flowed predominantly to developers outside the EU. Developers maintained or increased prices for 91% of products, representing 94% of transactions. The top five sellers in EU App Store storefronts kept prices of their most popular products unchanged despite substantial commission reductions. After the Small Business Program reduced commissions from 30% to 15%, fewer than 5% of affected apps lowered prices. Over 86% of commission savings accrued to developers based outside the EU.
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