
"Much of the time we spend on social media is often described as mindless. Users reach for their phones and find themselves scrolling out of habit rather than doing so through a deliberate, conscious decision. We are triggered by boredom or by a notification and trip into our endless feeds quite on accident, all in accordance to the Hook Model, as described by Nir Eyal, of building a habit-forming product."
"Can you scroll mindfully? Does the content matter? The platform? Image by Daley Wilhelm via Canva. Lately, I've been writing a lot about the consequences of mindless scrolling, which made me consider: is there such a thing as mindful scrolling? Much of the time we spend on social media is often described as mindless. Users reach for their phones and find themselves scrolling out of habit rather than doing so through a deliberate, conscious decision."
Mindless scrolling often arises from automatic habits triggered by boredom or notifications rather than deliberate choice. The Hook Model frames habit formation through trigger, action, variable reward, and investment. Social feeds exploit variable rewards like posts, likes, and messages to keep users engaged and prompt repeated checking. Questions arise about whether mindfulness can be applied to scrolling and whether interfaces can be designed to support deliberate attention. Consideration is needed of content, platform design, and user intention to create scrolling experiences that are less habitual and more intentional.
Read at Medium
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