"Users fill out a brief onboarding questionnaire that helps the app generate a personalized sleep plan. This includes recommended content and "sleep-enhancing tasks" (the classics: regular exercise, low stress, finessing the bedtime environment, and media consumption before bed). As users fulfill their tasks, Calm Sleep's "Sleep Readiness" bar fills in until it's completed, so three out of three fulfilled tasks would fill in the bar completely."
"The brand is advertising Calm Sleep as a solution to the endless sleep insights packed into wearables that tell sleepers what they're doing wrong but offer no solutions to fix their sleep problems. Its new features aim to create "real change toward sleep goals," Calm writes in a press release."
"The app is known for its sleep stories, narrated by celebrities like Harry Styles, Laura Dern, LeBron James, and Matthew McConaughey, and they have been played more than one billion times, according to Calm."
Calm Sleep is a standalone app focused on helping users fall asleep using meditation, mindfulness tools, and bedtime content. Users complete a brief onboarding questionnaire to generate personalized sleep plans and recommended "sleep-enhancing tasks" such as regular exercise, stress reduction, optimizing the bedtime environment, and limiting media before bed. A visual "Sleep Readiness" bar fills as tasks are completed to track progress. The app emphasizes actionable solutions to complement wearable-driven sleep insights and aims to produce measurable change toward sleep goals. The service includes celebrity-narrated sleep stories that have been played over one billion times and includes a partnership with Ozlo Sleepbuds.
Read at ZDNET
Unable to calculate read time
Collection
[
|
...
]