Bespoke Fragrance Is InDesign Your Own Signature Perfume at These Local Shops and Classes

"We aren't just highly attuned to nostalgic scents, like when a stranger's cologne that sends you straight back to the high school crush you once swooned over. We seek out pleasant olfactory experiences to surround ourselves with. The power of scent to make us feel cozy and safe is no small thing. A class led by Jess Mennella at Alila Napa Valley(Courtesy of @flwrnapavalley) That power might explain why immersive sensory experiences are becoming more commonbut this trend is nothing new for Mandy Aftel. Her Aftelier Perfumes and Aftel Archive of Curious Scents museum (1518 Walnut St.) in Berkeley are kind of like the Chez Panisse of Bay Area perfumeries, and her influence and name have had a vast ripple effect."

"The experience here, led by perfumer Jess Mennella, is as immersive as it gets. The whole premise is showcasing the Alila property and the surrounding Napa Valley with nine natural scents: the lavender that grows all around the rooms and is infused in chef Mark Schoemaker's housemade vermouth, the violets that nod to the restaurant he helms, Violetto. Mennella (who is married to winemaker Dan Petroski of Massican) was trained under Mandy Aftel as well as the Flower Essence Society, and sells the FLWR line of perfumes, mists, oils, and sprays in the spa boutique on-site. She also does pop-ups and workshops around Napa and broader Wine Countryclasses that start with deep breathing to center yourself for the olfactory exploration to comeand is involved in the new Appellation Hotels."

Immersive natural-perfume classes and boutiques across the Bay Area and Napa invite participants to create signature scents and cultivate pleasant olfactory environments. Mandy Aftel established Aftelier Perfumes and the Aftel Archive of Curious Scents museum in Berkeley and trained many perfumers using Slow Scent Natural Perfumery techniques. Jess Mennella leads FLWR Napa Valley experiences that showcase nine natural scents tied to the Alila property and Napa surroundings. Workshops include centering practices like deep breathing, pop-ups, and on-site retail of perfumes, mists, oils, and sprays for continued olfactory exploration.

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