"The Heat had four renditions of the Vice Uniforms, starting with the white in 2017-18, then going to black, blue in 2019-20, and capped by cotton candy in 2020-21."
"Miami Vice has generated over $25 million in revenue and $40 million in additional Vice merchandise since their re-release, indicating their strong brand power."
The Miami Heat originally unveiled the black "Vice Nights" jersey nearly eight years ago as a sequel to their white Vice jerseys. They have worn four versions of the Vice uniforms since their introduction, concluding with the cotton candy style in 2020-21. A recent leak suggests the Heat might incorporate the Vice Nights uniform into their lineup for the 2025-26 season. The Vice brand has significantly impacted their revenue, raising over $25 million and additional merchandise sales, indicating its popularity among fans.
Read at Hot Hot Hoops - Miami HEAT NBA Blog
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