This fragrance brand ditched fossil fuels to reinvent perfume
Briefly

This fragrance brand ditched fossil fuels to reinvent perfume
"The top note in a new perfume called Miami Split comes from an unexpected place: a banana processing plant in Ecuador. The fragrance is extracted from banana-scented water, a byproduct of washing fruit, that was previously thrown away."
"Almost all fragrance molecules are synthesized from fossil fuels. A typical fragrance is made from between a dozen and a few hundred fragrance molecules and more than 95% of those come from crude oil. They're cheap and readily scalable, and it's really what's kind of created the modern fragrance world."
"Shoemack, a former winemaker originally from New Zealand, started Abel Fragrance in 2013 after a move to Amsterdam. At the time, she saw natural, more sustainable options for skincare and makeup, but nothing comparable for perfume. It just started out as a bit of a real search for this product."
"Shoemack partnered with the master perfumer Isaac Sinclair and initially worked only with essential oils, but quickly ran into limitations. Many aren't long-lasting, and dissipate within hours. They're difficult to make shelf-stable, without synthetic preservatives like sunscreen. They're expensive. They're complex compounds, making them harder to work with in a precise way."
Miami Split gets its top note from a banana processing plant in Ecuador. Banana-scented water, produced as a byproduct of washing fruit, is extracted and used instead of being discarded. Abel Fragrance sources unusual ingredients and avoids fossil fuels in its products, using biotech approaches to make natural fragrances. The company positions petrochemicals as the industry norm. Most fragrance molecules are synthesized from fossil fuels, with over 95% coming from crude oil, because they are cheap and scalable. Abel Fragrance began in 2013 after a search for sustainable perfume options. Early work with essential oils faced issues with longevity, shelf stability, cost, and precision, leading the team to pursue natural fragrance performance comparable to fossil-based products.
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