"The NBA's highly anticipated Christmas Day slate gives Miami Heat fans a brutal realization of how much they've fallen out of the realm of relevance in the Association. No matter what fans may believe, the Heat are nowhere near relevance in the NBA, and their absence in the Christmas Day schedule all but confirms that. In the last 10 years, the Heat have just played on Christmas Day twice. For the second straight season, the Heat didn't get a nod on Christmas Day."
"It should send a strong message to the front office, essentially saying that they're not good enough, they don't have enough star power, and they don't factor into the commercialization of the Association. The Heat have fallen from grace over the last few years For a franchise that has consistently been one of the pillars of the NBA, the Heat have certainly fallen emphatically over the last few seasons."
The Miami Heat have become irrelevant in NBA commercialization, evidenced by playing on Christmas Day only twice in the last decade and missing the slate for a second straight season. The absence signals to the front office that the team lacks star power, competitiveness, and market appeal. Trading Jimmy Butler reduced payroll and improved locker-room dynamics but failed to restore elite performance. Miami currently resembles a Play-In Tournament team, losing nine of their last 11 games, and faces limited clear paths back to contention without acquiring a bona fide superstar.
Read at All U Can Heat
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