The Ice Bucket Challenge, which went viral in 2014 for ALS awareness, is back with a focus on mental health via the #SpeakYourMIND campaign. Launched by students at the University of South Carolina through the MIND club, the initiative aims to normalize mental health discussions. Following the loss of friends to suicide, founder Wade Jefferson hopes to raise awareness and break stigmas. With donations exceeding $189,000 and participation from celebrities, the movement has revived interest in social media activism, gaining support from the ALS Association and underscoring ongoing mental health challenges faced by students.
"We're thrilled to see the spirit of the ALS Ice Bucket Challenge live on in new forms of activism," the ALS Association said in a statement to NBC News.
"I think fundraising professionals and nonprofits and causes have sat around tables for years trying to say, 'What's going to be our ice bucket challenge,'" Brett Curtis, director of community fundraising and events at Active Minds, told NBC News.
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