"In today's digital age, social media has become deeply ingrained in society, affecting many facets of everyday life. Social media provides a space for people all over the world to connect, receive the latest news updates, and both share and learn online content. Behind the seemingly effortless swiping on your favorite social media applications is a complex technology known as artificial intelligence."
"Social media platforms implement AI to curate a personalized feed based on previous consumption; let's say you "like" a video about fitness on Instagram Reels. Following that single "like," you notice more videos like "how to make the perfect protein shake" and "best arm routine to give you toned arms" pop up on your page. As you continue to "like" those videos, your feed becomes proliferated with fitness content. All due to AI."
Social media platforms use AI to personalize feeds based on users' past interactions, which concentrates content that matches measured interests. Personalized feeds can help users discover relevant content and foster community, particularly among youth who feel isolated offline. The same personalization can create echo chambers that amplify harmful or narrow content exposure with potential long-term harm. Research on social media impacts is still catching up to rapid technological changes. Parental controls and media literacy are important tools to help children navigate AI-driven risks. Technological features like 'not interested' allow users to curate a healthier experience.
Read at Psychology Today
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