The article explores the transformative stage of emerging adulthood where high school graduates face various life changes. Despite stress being a common emotion, enjoyment often prevails. Expert Cynthia Johnson asserts personal branding is vital during this transition, emphasizing that every action influences how one is perceived. She encourages young adults to embrace their authentic selves and develop their personal brands as they navigate new social landscapes and challenges, highlighting that personal branding directly impacts future opportunities and relationships for these individuals.
Johnson emphasizes that "the beginning of developing a personal brand is a shredding experience." This highlights the necessity for young adults to shed old perceptions to expand their identity.
According to Johnson, "Everyone has a personal brand whether we worked on it or not. We're all being perceived by others in every moment," underscoring the pervasive nature of personal branding.
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